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Their office is the home kitchen. Infact, even men are preferring the goodness of these products!Organic make-upperRubeina Karachiwalla began her explorations in the kitchen, and today she offers organic make-up at rubysorganics.Even as some Indian brands rule the retail, and international chains open stores here, a very mindful and responsible family of believers decided to go basket in hand, pick the choicest organic ingredients, to create beauty that our grandmothers would probably nod wisely at.At the age of 25, she started researching on organic makeup, and was surprised to find many American and European brands. For her, making women happier was the inspiring factor. Yes, responsibility to others, and to the ecological disaster the world is heading towards is their biggest concern.6 per cent."The mantra is paraben-free, vegetarian, non-animal tested, chemical and preservative-free. Ridding the beauty industry of chemicals, infusing purity into regimes with magical potions, natural ingredients and pure oils.

Bengalurean Sapna Rao decided to embrace this wholesome goodness with her line of exotic soaps, scrubs and balms, bringing wholesome beauty and responsible consumerism, and she also makes soaps for pooches. Sunayana Walia’s Raw Beauty offers a slew of home-grown organic products in Jalandhar while Bindu Chopra, an NCR-based home غير مجاز مي باشدmetics whiz, China wholesale Rubber Products has, with Ahad, given aloe vera gels, clay packs, frankincense soaps, neem, tulsi etc. The scrubs, face packs are made by me using coffee, organic sugar, virgin olive oil, multani mitti, tulsi, neem, rose, rock salt etc," she explains, adding, "Ahad means unique or matchless. "I started with hand-crafted soaps I bought from my friend, now partner, Ruchi Kanwar who makes the soaps. Sustainability and environmental consciousness are the need of the hour. With a market share pegged at Rs 45,000 crore and growing, the Indian diaspora is seeing an indigenous and thriving resurgence of such home-based products.in."Bindu ChopraBindu has 138 customers on her WhatsApp group Wake Up Woman that is an exhaustive encyclopaedia on natural regimes, with tips and new ways to beauty. I had never paid attention to what goes inside products, but my curiousity led me to discover a number of toxic ingredients present in regular make-up brands. "Consumers are becoming more conscious and responsible. a new lease of life. I wanted to create something that would not only look good but simultaneously help improve skin," says the organic sourcer who is now working on a new range of lipsticks, eyeliners and foundations.- Rubeina KarachiwallaPure perfectionsFor Bindu Chopra, a certified Aura analyst and a clinical hypnotherapist, aromatic soaps, face washes, packs and perfumes were a passion.

Our society is looking for credibility and reliability as غير مجاز مي باشدmetics are crammed with parabens, allergens, carcinogens, synthetics, fragrances and fillers with harmful effects on us and the environment," says Rubeina who saw this void and worked really hard (with no background in beauty) to find a solution. "Earlier, I was spending a lot on available brands in the market, with a craving for something natural and earthy," explains the lady who created her organic brand Ahad in the NCR area.The girl who wanted to detoxify beauty regimes says, "Growing up, like every other teenager, I was fascinated with beauty products and غير مجاز مي باشدmetics.

I felt this sense of guilt every time I was burdening my skin with make-up and it bothered me to a point where I had to find a way to make make-up healthier. "We would like to move into skin and hair care," says Rubeina.They are today’s cleanse-preneurs or purity seekers.Her products: range between Rs 450 to Rs 1,200A bronzer with minerals,natural and organic eye shadow, orange and cinnamon lip balm, concealers made of oil and clay, lipsticks with mango and shea butters and antioxidant oils of almond and castor among others. With 13 soaps, four scrubs, six creams, three shampoos and hair conditioners, she has 30 products. I just had to. With their tiny home boutiques across India, their products with aroma oils, smoked lavender, rose, cinnamon, clay, honey, coconut, aloe vera, lemon grass, black sea salt, fruits and naturally found ingredients have given the beauty industry chemical-free and environmentally responsible options. Mumbai-based Rubeina Karachiwalla, founder, Ruby Organics, an organic make-up line says, "According to a report by Transparency Market Research, the Indian organic غير مجاز مي باشدmetic market is expected to become a Rs 10,000 crore market by 2018 with a CAGR of 20-25 per cent, while the global market share is expected to rise to billion by 2018 with a CAGR of 9. "Taking inspiration from them, I started working in R&D, making my own products sourced from natural minerals, seed butters, beeswax and oils that are abundantly available in nature and do the same job." So, she literally went in search of wholesome ingredients for her line of products. All seeking to purify our beauty routines, while giving back to earth, the commonality of these cleanse-preneurs is their staunch belief in their trade. Two months since the launch, she has already seen over 30 per cent repeat customers. Rubeina Karachiwalla’s Ruby Organics offers an organic and natural make-up range, the first of its kind