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"Cash back provided by group companies of marketplace entity to buyers shall be fair and non-discriminatory.Ecommerce marketplace will have to file a compliance report to RBI by September 30 of every China wholesale Rubber Products year for the preceding financial year. First some e-commerce firms had floated new firms in India in association with Indian partners.With Lok Sabha polls due in 2019, the government can no longer afford to ignore offline retailers as they are a large voter base in the country.. These new companies then were listed as sellers on their platform to offer products at discount. Moreover, etailers have been banned from exclusive marketing arrangements that could influence product price. "Post sales, delivery of goods to the customers and customer satisfaction will be responsibility of the seller," said the FDI rules.The move, which will come into effect from February 1, 2019, comes at a time when the Centre is under pressure from brick-and-mortar retailers who were complaining that their business had been impacted due to deep discounts given by the e-commerce firms.It said ecommerce companies will have to provide services to vendors on the platform at arm’s length and in a fair and non-discriminatory manner.

To overcome this, firms had adopted a marketplace model, where other sellers could sell products on their platforms.The DIPP on Wednesday announced new rules for FDI policy on ecommerce, including to bar etailers from entering into an agreement for exclusive sale of products. The new rules put a brake on them.New Delhi: In a setback for online marketplaces such as Flipkart and Amazon, the Centre on Wednesday barred them from selling products on their platforms from sellers in which they have a stake.As per the current FDI rules, ecommerce firms with foreign investment are barred from directly selling products to consumers (also known as inventory-led model).Ecommerce firms, with foreign investment will not directly or indirectly influence the sale price of goods or services to consumers, DIPP announced on Wednesday.Such an ownership or control over the inventory will render the business into inventory-based model.These etailers will have to maintain a level playing field among different sellers including on cash back offers given to promote products.This it was allegedly done in two ways. "Inventory of a vendor will be deemed to be controlled by ecommerce marketplace entity if more than 25 per cent of purchases of such vendor are from the marketplace entity or its group companies," it said.It said that ecommerce firms will have to provide name, address and other contact details of the seller. For the purposes of this clause, provision of services to any vendor on such terms which are not made available to other vendors in similar circumstances will be deemed unfair and discriminatory," it said. After today, such complaints may see many fold rise.

Many e-commerce firms have already tied up with a number of to sellers —called preferential sellers — to sell products during sale period to overcome this 25 per cent clause. "Ecommerce marketplace may provide support services to sellers in respect of warehousing, logistics, order fulfillment, call centre, payment collection and other services," it said.There were complaints that the ecommerce firms were using some select sellers to sell products at deep discount to gain market share. Already there are complaints that many sellers sell counterfeit products.In second case, some etailers had tied up with some sellers to offer discounts.It said that ecommerce entity providing a marketplace will not exercise ownership or control over the inventory — goods purported to be sold. However, the new rules may impact the quality of products sold on the ecommerce platforms as they will have no control on sellers